Branding is more than a label; it’s about giving it life and purpose.
Creative Portfolio
Brand Positioning | Naming | Messaging | Brand Consulting | Brand Identity | Logo Design | Art Direction | Brand Guidelines | Web Design | Print Design | Editorial Design |Digital Communications| Video Production
Brand Positioning | Naming | Messaging | Brand Consulting | Brand Identity | Logo Design | Art Direction | Brand Guidelines | Web Design | Print Design | Editorial Design |Digital Communications| Video Production
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POLIMNIA ROSSIN
Global Creative Director
Creative Consultant
ABOUT ME
In charge of all things Creative.
As a design thinker with twenty years of global experience I have worked as a Brand Developer, Designer, and Visual Communicator. My professional experience includes roles in Technology & Arts as well as Education and Health and Advocacy sectors. My role as Senior Creative Director involves developing creative concepts and then translating them into reality across different media. I dedicate my efforts to creating brand strategies that emotionally engage consumers while delivering measurable business outcomes.
My professional journey includes varied industry experiences through freelance work and positions within agencies and in-house settings. During my tenure in these roles I have played a key role in visually constructing brand strategies and visions while developing execution plans to bring brands to life. I specialize in developing brand identities as well as campaign strategies for B2B marketing and experiential marketing plus digital media and SaaS brand architecture. I have trained internal teams and stakeholders about brand values as well as messaging guidelines to ensure consistent communication for a unified brand presence.
Art Direction / Project Management:
Visual Communications • Strategic Brand & Advertising Management • Editorial Design • Creative Direction • Team Leadership • B2B Marketing • SAAS • Campaign Development • Content Strategy • Content Marketing • UX/UI Design • AI-Powered Creative Tools • Digital & Print Media • Annual Reports • Photography, Typography • Brand Identity • Integrated Campaigns • Infographics • Event Collaterals & Trade-shows • Video Production • Cross-functional Collaboration • Funnel Optimization • SEO & Analytics.
Tools:
Adobe Suite ( all tools), Figma, Wordpress and Drupal. Hubspot, Ceros, Leadpages, Pardot, ON24, Cvent, Marketscale, Midjourney, PromeAI, ChatGPT, Claude, Gemini.
Languages:
English, Spanish, French, Portuguese
Your Brand, Your Essence:
Let It Speak You.
Connect with me
polimnia.rossin@mac.com
Telephone: 240-271-7324